In today’s evolving commercial environment, brand owners frequently renew their logos as a form of image change. However, it is also necessary to register the newly created image and logo as a result of the change. Otherwise, the newly created logo becomes vulnerable to unauthorized use.
Logo Registration Requirements
In logo trademark applications, it is necessary to submit a sample of the trademark to the Turkish Patent Institute. This also applies to new logo applications. Regardless of whether the previous trademark was registered as a word or logo trademark, any changes made to the trademark logo must be registered and protected.
Benefits of Logo Change
Creating a Sub-Brand Portfolio
Minor changes to the logo or adding slogans can also create a sub-brand portfolio linked to the main brand. In this way, you can acquire an abstract asset with high economic value for your business. Your sub-brand portfolio also provides your business with various advantages in terms of monthly trademark monitoring.
Meanwhile, trademark registration is also of great importance in Europe. For more details on this subject, we recommend you to read our content titled The Importance of Trademark Registration in Europe.
Improving Consumer Communication
Brands can communicate to their consumer audiences that they are keeping up with the times and following current and sectoral developments by changing their logos. This is especially common in the automotive sector. Examples of this include Peugeot’s renewed lion logo and Seat’s transition to the Cupra brand by changing both its logo and brand.
Legal Protection
From a legal point of view, a registered trademark will allow you to benefit from strong protection. Infringement of a registered trademark is a crime, and the compensations determined in the IP Law are also applied to registered trademarks.
Finally, it is important to note that it is not possible to add a logo after a trademark application has been made as a word mark. If brand owners also want to protect their logos, they must make a new application.
Your Brand is Safe with Brands Guard
Your brand is one of the most valuable assets of your business. Easily apply for trademark registration with Brands Guard and protect your brand against unfair competition from competitors. Secure your brand with professional support and fast processing. Secure the future of your business by protecting your brand value!