If there is a giant in the ever-evolving world of e-commerce today, it is undoubtedly Amazon. With approximately 3 billion visitors per month, Amazon reaches 4 times the visitor capacity of its closest competitor in the sector. Although the advantages provided to brand owners by such a highly demanded platform in the sector are quite high, it is important for brand owners to use their brands in 3. Protection of persons from violations has also become a necessity over time. For these reasons, Amazon uses the Amazon Brand Registry system to allow people who will sell within its own structure to sell with a registered trademark.
What Is Amazon Brand Registry?
Amazon Brand Registry is a service that offers brand owners the ability to more effectively protect and manage the products they sell on the Amazon platform. By joining Amazon Brand Registry, brand owners can ensure the protection of their registered trademarks and prevent various forms of brand violations (such as the sale of counterfeit products or unauthorized use of the brand).
How to Register for Amazon Brand Registry?
To be eligible for Amazon Brand Registry, you must first have a registered trademark. To be eligible for Amazon Brand Registry, you must first have a registered trademark. Sellers who have obtained trademark registration from one of the patent offices accepted by Amazon can create an account in Amazon Brand Registry and complete their registration.
Which Countries’ Trademark Registrations Does Amazon Accept?
Amazon only accepts trademark registrations made in specific countries’ patent offices. The countries for which Amazon accepts trademark registration include the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Turkey, Singapore, Spain, Benelux (BOIP), Saudi Arabia, Sweden, Poland, Egypt, the United Kingdom, EUIPO (EU trademark registration), and the United Arab Emirates.
Is WIPO Trademark Registration Valid on Amazon?
Trademark registration conducted through WIPO is a process that allows a trademark registered in one WIPO member country to be registered in one or more member countries with a single application. Each country’s patent office reviews the registration application individually. In the light of this general information, the fact that you have a registered trademark in several countries through WIPO is not sufficient alone for you to have the right to register with Amazon Brand Registry. Any of the countries where your trademark is registered through WIPO must be one of the countries listed above. To put it more clearly, you have realized the trademark registration process in Turkey through WIPO with your trademark registered in South Korea Patent Office (one of the WIPO member countries). In this case, you can register your trademark with the Amazon Brand Registry, as Turkey is one of the Patent Offices recognized by Amazon. However, let’s say that you have registered your trademark in South Korea and registered it in China and Argentina, which are also WIPO member countries. In this case, you will not be able to register with the Amazon Brand Registry because the three countries in which your registered trademark is located are not one of Amazon’s recognized countries. If you had registered the same trademark in Turkey along with China and Argentina, you would have been able to register your trademark in the Amazon Brand Registry because you would have registered it in Turkey, one of the accepted countries.
Is EUIPO Trademark Registration Valid on Amazon?
EUIPO trademark registration covers the entire European Union. With a single trademark application to EUIPO, you can obtain a registered trademark throughout the European Union. Amazon Brand Registry accepts trademark registrations made through EUIPO. Therefore, you can register your trademark with Amazon Brand Registry if you have a trademark registered within the EUIPO.
Access Amazon Brand Registry System with Brands Guard
If you want to sell on Amazon while protecting your brand security and reputation using Amazon Brand Registry, you can review our trademark registration packages and get professional support from the Brands Guard team. We can apply for your trademark on your behalf at the patent offices accepted by Amazon (Turkey, Germany, EUIPO) and ensure the protection of your brand.